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Demographics

Returns area-level demographic data for any UK postcode district (e.g. M1, SW1, EH4). Combines ONS census, ONS Index of Multiple Deprivation, and police.uk crime statistics into a single record per district. Refreshed quarterly. Required scope: areas:read Cost: 1 request per call Available on: Starter, Professional, Business

Get demographics for a district

Request

Response

Field reference

Use cases

  • Investor area screening — Combine median income + deprivation decile to find improving areas
  • Target tenant matching — Match the demographic profile to your rental stock (median age, income)
  • Risk underwriting — Crime rating and deprivation decile feed into BTL underwriting models
  • Marketing segmentation — Build campaigns around districts with specific demographics

Coverage

742 UK postcode districts have demographic records loaded today. We’re adding more from the ONS Census 2021 release as data becomes available. If a district returns 404, email info@propaideals.co.uk and we’ll prioritise loading it.