Demographics
Returns area-level demographic data for any UK postcode district (e.g.M1, SW1, EH4). Combines ONS census, ONS Index of Multiple Deprivation, and police.uk crime statistics into a single record per district. Refreshed quarterly.
Required scope: areas:read
Cost: 1 request per call
Available on: Starter, Professional, Business
Get demographics for a district
Request
Response
Field reference
Use cases
- Investor area screening — Combine median income + deprivation decile to find improving areas
- Target tenant matching — Match the demographic profile to your rental stock (median age, income)
- Risk underwriting — Crime rating and deprivation decile feed into BTL underwriting models
- Marketing segmentation — Build campaigns around districts with specific demographics
Coverage
742 UK postcode districts have demographic records loaded today. We’re adding more from the ONS Census 2021 release as data becomes available. If a district returns404, email info@propaideals.co.uk and we’ll prioritise loading it.
Related endpoints
- Area aggregates (yields/rents/agents) — Investment data for the same areas
- Heritage status — Listed building & conservation area data
- Flood risk — Flood zone overlap by point or property